Key Account Manager

The Advocate Group
Reading, Berkshire
Key Account Manager – Foodservice

Remote - M4 Corridor

About the Business

Our client is a well-established, international food and drink business with a strong heritage and a portfolio of well-recognised brands across multiple categories.

Operating within the UK market as a key division of a global organisation, the business has built a strong presence across foodservice, wholesale and retail channels.

With a continued focus on growth within foodservice, the business is investing in its commercial capability and looking to strengthen its team with the appointment of a Key Account Manager to support the next phase of expansion.

The Role

We are partnering with a leading food business to recruit a Key Account Manager focused on driving growth across the foodservice channel.

This role will be responsible for managing and developing existing customer relationships, while also actively identifying and securing new business opportunities across restaurant groups, purchasing groups and contract caterers.

You will take full ownership of your customer base, managing day-to-day relationships, delivering against sales and profit targets, and working cross-functionally to ensure strong execution across the business.

Alongside account management, this role will have a strong new business focus, requiring a proactive and commercially driven individual who is confident in building pipelines and converting opportunities into long-term partnerships.

Key Responsibilities

Managing and developing relationships across foodservice customers, including restaurant groups, purchasing groups and contract caterers
Delivering against sales, volume and profit targets across your account base
Identifying and securing new business opportunities to drive revenue growth
Leading commercial negotiations to ensure profitable and sustainable agreements
Executing promotional activity across wholesalers and cash & carry partners
Managing forecasting and ensuring accurate pipeline visibility
Monitoring and controlling debtor days in line with agreed terms
Working cross-functionally with internal teams, including supply chain, customer service and product development
Collaborating with development and purchasing teams to support product innovation and customer-led solutions
Maintaining accurate customer records, agreements and reporting
The Person

Our client is looking for a driven and commercially minded individual with a strong track record within FMCG foodservice sales.

You will be comfortable managing existing accounts while also demonstrating a proactive approach to winning new business and driving growth.

You will bring:

Proven experience within FMCG foodservice sales (food and/or drink)
Strong track record of delivering sales and profit targets
Experience working with foodservice customers, including restaurant groups and contract caterers
Demonstrated ability to win and develop new business
Strong commercial acumen and negotiation skills
Excellent relationship-building and communication skills
A highly organised and self-motivated approach
Strong analytical and problem-solving capability
Additional Information

Field-based role with regular travel to customer sites
Occasional overnight stays for customer meetings and industry events

Apply now or email (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
Posted 2026-04-30

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