Regional Sales Manager

Brakes
Reading, Berkshire

Job Description



Regional Sales Manager – Reading

Salary up to £65k per annum + Bonus + Company Car or car allowance + Great Benefits

Here at Brakes we’ve got ambitious growth plans so if you want to be a part shaping the future of our Independent business, leading a team at the cutting edge of foodservice trends then we have a fantastic opportunity for a  Regional Sales Manager  for Reading. 

Leading & inspiring a Regional Field Sales Team of Area Sales Managers, you’ll support them to achieve & exceed sales, profit and margin targets, retain our customers and win new ones, whilst taking a pro-active role in devising, reviewing & revising the overall Regional Business Plan.

 

What you’ll be doing:

  • Develop, implement & own the geographical region business plan & budget to release profitable growth potential, increase customer experience & deliver regional sales budget
  • Lead, direct, coach & motivate a team of Business Development Managers to deliver sales & high team performance
  • Proactively partner and own the relationship with the relevant Operations Manager and Depot, holding regular, planned weekly calls & periodic profitability meetings with the Depot team to achieve shared KPIs
  • Create a customer first culture throughout the team, understanding key customer businesses & their needs to continually improve the customer experience whilst also managing expectations, retaining, securing & growing business
  • Continual proactive issue resolution with Operations to enhance the customer first experience, minimise disruption & develop tactics to identify opportunities to release growth opportunities
  • Lead the new Business Agenda for the Region via Business Development Managers & Area Sales Managers in order to achieve new business targets
  • Ensure talent management & engagement throughout the region
  • Meet with customers where required to retain, secure & grow business
  • Partner with internal stakeholders & team to establish win-win solutions for the customer & business

 

Highly commercial, you’ll have previous experience of leading a team of Field Sales Professionals, driving growth and results, through both new and existing business, ideally in the foodservice industry. It goes without saying that you put the customer at the heart of everything you do, fostering a culture of continuous improvement across people, process, strategy and delivery models building long lasting and highly effective working relationships with internal stakeholders to create an environment of trust, support and collaboration. You’ll also need to be proficient with technology to improve the customer and optimise performance (Experience of salesforce while not essential, would be advantageous).

In return we offer a competitive base salary along with excellent bonus potential, a home based contract, company car, additional holiday purchase options to top up your annual leave and award winning products at virtually cost price. In addition, you’ll have the opportunity to further enhance your skills through our industry leading Learning & Development programmes and progress into a vast range of commercial roles to really

 

Additional Information



At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you. 

Brakes

Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!

Posted 2026-04-02

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