Sales Controller
Location: Reading
Hours: Monday–Saturday (day off in week) + Sunday rota
The Role
We are recruiting for an experienced Sales Controller to join a busy and successful dealership in Reading.
This is a key role within the sales team, supporting the Sales Manager in driving performance, profitability, and ensuring smooth day-to-day operations.
Key Responsibilities
* Support the Sales Manager in running the sales department
* Assist in managing and motivating a team of Sales Executives
* Help drive sales performance, volume, and profitability
* Desk deals and support with closing sales
* Monitor daily activity, enquiries, and conversions
* Assist with stock control, pricing, and margin management
* Ensure strong F&I performance and compliance
* Maintain high levels of customer satisfaction (CSI)
✅ Requirements
* Previous experience as a Sales Controller / Senior Sales Executive
* Strong track record of achieving targets and KPIs
* Excellent sales and closing skills
* Good leadership and team support ability
* Commercial awareness with focus on profitability
* Full UK driving licence
Package & Benefits
* £50k–£55k+ realistic OTE
* Company car or allowance
* Performance-based bonus structure
* Manufacturer training & development
* Pension & staff benefits
Progression
* Sales Manager
* General Sales Manager
* Head of Business
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