Content Strategist (f/m/d)

What your day will look like

Overview

The Content Strategist is responsible for planning, developing, and overseeing content initiatives that support brand goals, engage target audiences, and drive measurable business outcomes. This role combines strategic thinking, editorial expertise, and cross-functional collaboration to ensure content is consistent, impactful, and aligned with the organisation’s broader marketing and communication objectives.

What you'll do:

• Own and drive Thinkproject’s cross-channel content strategy aligned with GTM priorities, annual marketing objectives, and campaign roadmaps to position TP as a trusted digital-transformation partner.
• Define content pillars, narratives, and editorial themes that elevate thought leadership and address key customer challenges across the buying journey.
• Identify, engage, and activate subject matter experts across Product, Engineering, Customer Success, and Leadership to generate authoritative, insight-led content (articles, webinars, interviews, reports, videos).
• Translate campaign messaging into structured, multi-format content programs in partnership with Campaign Managers, Product Marketing, and Communications.
• Own and manage the global editorial calendar, ensuring alignment with campaigns, product launches, SEO priorities, and business goals.
• Establish strong content governance, including auditing existing assets, identifying gaps, and consolidating materials to eliminate redundancy.
• Maintain a centralized, customer-journey-mapped content repository across products and solutions, ensuring assets are current, accurate, and aligned with brand and corporate messaging.
• Collaborate cross-functionally and regionally to localize and adapt content, ensuring consistency while meeting market-specific needs.
• Partner with SEO specialists to embed organic search best practices into planning, briefing, production, and ongoing optimization to drive traffic and qualified leads.
• Edit and refine content for clarity, strategic alignment, and impact, transforming complex technical topics into compelling, conversion-oriented storytelling.
• Serve as the central coordination point for content execution across Communications, Demand Generation, and Product Marketing to ensure funnel alignment.
• Measure, report, and optimize content performance, using data-driven insights to refine topics, formats, distribution strategies, and build internal benchmarks.

What you need to fulfill the role

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in B2B content marketing, ideally in SaaS, construction tech, or other complex technology environments.
• Exceptional writing and storytelling skills (native-level English).
• Demonstrated ability to build content strategies tied to GTM plans, campaigns, and product narratives.
• Proven experience directing integrated content programs across multiple formats (web, blogs, whitepapers, guides, email, ads, PR, video).
• Strong SEO understanding and experience collaborating with SEO specialists or agencies.
• Ability to work with technical subject matter experts and translate complex solutions into clear, compelling, high-impact content.
• Excellent project management skills, capable of coordinating multiple stakeholders, timelines, and deliverables.
• Data-driven mindset with experience using analytics tools to measure content performance and optimize over time.
• Fluent English; additional languages are a plus.

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What we offer

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